This is a pretty standard thought that I’ve heard in a variety of places. I was in a meeting and someone said, “you’ve got good, fast and cheap, pick two.” It makes sense. And it’s worth thinking of again as you are planning for something coming up.
If something is good and cheap, it’s probably not fast. If something is fast and cheap, it’s probably not going to be good. If it’s good and fast, it’s likely not going to be cheap.
It’s helpful in planning, though too often, this questions is asked so late in the process that it become frustrating and may not help much at that point.
Use this question earlier in the game – so that you can accomplish what you need to accomplish to be effective.
Good… Fast… Cheap… Pick two.