If you’re in ministry, you have to write. It’s a huge part of communicating and a great way to share vision and keep people moving forward together.
One key to effective writing is to keep it simple.
Here’s a list of seven things I gleaned from reading The Power Of Simplicity by Jack Trout.
- Keep sentences short.
- Pick simple words over complex words.
- Choose familiar words.
- Avoid unnecessary words.
- Write like you talk.
- Use terms your readers can picture.
- Write to express, not to impress.
Sometimes, leaders feel like they need to use big words, long sentences and lofty concepts to show their leadership strength.
A pertinent example of the aforementioned would be a writer purposely creating an abstract notion that confounds the intellect thereby creating an unseen dense vapor like sense in one’s perception.
Maybe I should just say, “don’t write as to create a fog for your readers”.
Simplicity is best for communicating what is needed. You don’t need to impress people, you want to communicate with them.
Practice these seven steps in your writing for your ministry today!
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